Once you’ve set up your Podcast Party and invited your guests, you can turn your attention to securing sponsorships.
Below is a list of things that you can offer your sponsors, but at the end of the day, it really comes down to one thing: The opportunity for sponsors to talk to your listeners one-on-one.
You’re going to gather your listeners together in a virtual space where sponsors can carry on individual conversations with them. This goes way beyond listeners passively hearing a sponsor’s message; this is about real interaction with real consumers. True, the sponsor will reach less people than they would with ads, but what the interactions lack in quantity, they more than make up for in quality.
This best sponsors for your Podcast Party might not be the same as the best sponsors for your podcast. After all, Blue Apron and Stamps.com are simply trying to reach as many people as possible. For your Podcast Party, the ideal sponsors are ones that want to talk WITH your audience, not AT your audience.
Your sponsors will receive virtual booths where they can have conversations with your guests. Use the rest of the tools at your disposal to let your guests know that the sponsors are available to talk. These can include:
- A logo and an ad on the floorplan during the event.
- A mention during the welcome video.
- A mention or short promotional video during the main presentation.
- A text announcement during your event.
- A logo and link on the event registration page.
Your Event Producer will help you provide these things to your sponsors. In addition, you can go above and beyond for your sponsors by providing more value after the event is over, including:
- A logo and link in any follow-up emails.
- A logo and link on an event recap webpage.
We’re want to see you succeed. Talk to your Event Producer about how you can provide the most value for your Podcast Party sponsors.